Though the principal purpose of a sign is to convey a message, that is not its first job. While a sign can be used for promotion, advertising, branding, or creating an atmosphere, its first job is to get noticed! If people don’t see your sign, it won’t matter how pertinent the information on it is or how great of a marketing slogan it has. So, ...

You would be surprised by how much recall value business signs have for the average consumer. Ask any prospective customer about how they got to know about you, and you are likely to hear, ‘I saw your sign while I was passing around here. Signs can help your business grow, but this strategy can backfire if you don't use them the right way. Her...

Thanks to modern technology, it is easier than ever for businesses to create custom decals and stickers to match their brand. These unconventional marketing tools provide a fun alternative to traditional advertising techniques, and because they are relatively inexpensive, businesses have little to lose by giving them a try. Here are a few of the...