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Monthly Archives: July 2024

The Psychology of Light: How Backlit Signs Influence Customer Behavior

The Psychology of Light: How Backlit Signs Influence Customer Behavior

Light is a powerful force that subtly influences our daily decisions and experiences. It plays a crucial role in human perception and behaviour, affecting how we see and interact with the world. Backlit signs, increasingly common in modern advertising and retail environments, leverage this power to draw attention with bright, illuminated displays. ...

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