A sign, regardless of its message or placement, reflects the character of a business. When properly designed, it can help you create and reinforce an endearing and commanding impression even to people who are encountering your brand for the very first time. Therefore, in designing a sign, the best sign company should ensure that the sign not only m...

The most important part of your advertising strategy is your outdoor signage. This is the first opportunity that the public has to see your business and your chance to make a great first impression. This is especially true in big cities like Toronto, where your business is competing for customers with many others. Be sure to create great signage t...

Some people wonder what the first job of a sign is. Is it to convey a message? Now, that might be the principal purpose of a sign, but it’s not a sign’s first job. While a sign can be used for promotion, advertising, branding or creating atmosphere, none of these are a sign’s first job. The first job of a sign is to get noticed! If people don...