Floor Graphics & Signs
People usually know floor graphics from sporting events. Companies use tried-and-tested brand reinforcement tactics by using floor spaces to advertise themselves. Sports events are not the only option if you want to use floor graphics for your business promotions. There are plenty of other uses for these innovative signs.
Top 5 Benefits of 3D Floor Graphics
Not sure why you should invest in 3D floor graphics? You can use them to:
- Direct Foot Traffic. Your customers need to know how to orient themselves in your space. Floor graphics are a great way to provide directions to key locations like the washroom, customer service counter, or clearance area in a non-intrusive way.
- Catch Potential Buyers’ Attention. Some people might miss signs on the walls or above the door, but everyone looks at the floor occasionally to see where they’re going. When they do, your floor decals will be there to advertise your products and services to them.
- Promote Branding at Conventions and Trade Shows. People attending trade shows are usually not familiar with the space they’re in, so they are very attuned to directional signals. You can tap into this attention with strategically placed floor decals that are easy to remove once the event is over.
- Spread the Word at a Venue. Sports arenas, concert venues, and other places where live events are held draw huge numbers of people, but it can be difficult to market to them without any wall space to use. Floor graphics help you get around this problem and capture the attention of this valuable group.
- Optimize Retail Space. Items at the back of a store tend to sell less than items at the front of the store. Floor graphics can encourage people to browse the entire store, allowing you to make the most of every inch of floor space.
How to Use Floor Signs & Graphics for Marketing
Here are some ways you can maximize the advertising value of floor graphics.
- Instead of using wall graphics, you can use floor graphics for wayfinding, especially if your business is in a large building.
- Putting up floor signs outside of your business will also attract attention, particularly if you are located in busy market areas or shopping malls.
- During seasonal sales, floor graphics can help you get extra attention amidst a sea of offers and deals.
The Sign & Graphics Manufaktur is located in Toronto. If you are looking for custom floor graphics for your business needs, we would be happy to assist you with everything from design to installation. What’s more, you don’t need to worry about what surfaces work well for floor graphics. You can use it on a variety of surfaces such as:
- Sealed vinyl
- Ceramic tile
Contact Us for Custom Floor Graphics
At The Sign & Graphics Manufaktur, we specialize in creating high-impact, flexible, and durable signage solutions – even when those signs are on the floor. All of our floor decals are:
- Resistant to scuffs and tears.
- Can be easily applied to all types of flooring.
- Can be removed at any time.
- Can be customized for all industries and occasions.
Drop by at our office so we can help you choose an attractive floor graphics package with the right fonts, colours, and sizes for your business needs. Or you can give us a call to book a free consultation. We look forward to working with you on your next signage project.Back