If you live in the Greater Toronto Area, you are inundated by signs every day, and not just at a place like Yonge and Dundas Square. There are signs in bus shelters, signs on the side of GO train coaches, signs in shop windows, signs on billboards by the Gardiner Expressway, and in many, many other places, as well. But where do all of these signs c...

Signs are one of those things in life that are so ubiquitous that we don’t even think about them. Sure, we think about the content on the signs. We think about the “STOP” on the stop sign, we think about product being advertised on the billboard, and we think about the new TV show or movie being promoted on the big screens at Yonge & Du...

In spite of the world going online, there are few traditional marketing tools that simply refuse to become obsolete. The usage of signage, particularly for new businesses, is one such tool. Business signs have withstood the test of time and continue to remain relevant, and integral to overall marketing strategies for businesses, big and small. F...