If no one can see your sign, then it won’t be able to convey your message. It’s pretty straightforward but in the pursuit of designing the sharpest logo or trying to pack in all the information they want to convey, some businesses lose sight of some of the simpler, but ultimately crucial aspects of signs. Size and placement are both key to sign...

If you live in the Greater Toronto Area, you are inundated by signs every day, and not just at a place like Yonge and Dundas Square. There are signs in bus shelters, signs on the side of GO train coaches, signs in shop windows, signs on billboards by the Gardiner Expressway, and in many, many other places, as well. But where do all of these signs c...

Signs are one of those things in life that are so ubiquitous that we don’t even think about them. Sure, we think about the content on the signs. We think about the “STOP” on the stop sign, we think about product being advertised on the billboard, and we think about the new TV show or movie being promoted on the big screens at Yonge & Du...