When Do You Need Backlit Signs?
Some people wonder what the first job of a sign is. Is it to convey a message? Now, that might be the principal purpose of a sign, but it’s not a sign’s first job. While a sign can be used for promotion, advertising, branding or creating atmosphere, none of these are a sign’s first job. The first job of a sign is to get noticed! If people don’t notice your sign, it won’t matter how pertinent the information on it is or how great of a marketing slogan it might have. So, what is the best way for a sign to get noticed?
The art of getting noticed is an important skill to master in business. It’s at the heart of every marketing campaign and it is also true of signage. The best way for a sign to stand out and get noticed depends on a number of factors including the sign itself and the environment in which it is situated. Obviously, placement is crucial; if your sign is installed behind a plant, it’s not likely to be noticed. Big, bold lettering is also important for making text readable. But there’s another thing you can do to make your sign more noticeable: illuminate it.
Illumination makes any sign stand out a great deal more than it would otherwise. There’s a reason why Yonge & Dundas Square in downtown Toronto is so vibrant and bright; those signs light up the night sky so that we’ll notice them better. While you’re probably not looking for a sign on quite the same scale, illumination definitely won’t hurt your sign’s chances of standing out. Backlit signs are some of the most popular illuminated signs.
Backlit signs work by illumination via a light source behind the graphic. Backlit signs can be used in both indoor and outdoor environments and will stand out where ever it is placed. The major components of a backlit sign are the printed graphic and the lightbox that houses the lightsource from behind the graphic. In terms of the lightbox, the three most common types are fluorescent, LED, and edge-lit LED. The best type of lightbox for you depends on the environment in which you want to install the backlit sign, the type of graphic you’re using, its size, and how concerned you are with durability and longevity.
Other considerations for backlit signs
Of course, cost is always a concern for any business, especially smaller businesses. While they generally cost a little more than non-illuminated signs, backlit signs need not be expensive. Furthermore, you need to consider what the right backlit material is for your backlit sign. What kind of backlit paper do you need? What kind of printable film will work best for what you want? Do you want inkjet backlit film? How about a vinyl/fabric base?
Getting backlit signs in the Greater Toronto Area
Clearly, there are a lot of questions to answer when choosing a backlit sign that best suits your purposes. These are questions that are not easy to answer for anybody who is not an expert on signs. At the Sign & Graphics Manufaktur we are here to help you answer all those tough questions and to manufacture the perfect backlit sign for your Toronto-area business. To request a quote or find out more information on backlit signs, please contact us through our website or by calling us at 905-670-0797.Back