What Are the Benefits of a Backlit Sign?

What Are the Benefits of a Backlit Sign?

If no one can see your sign, then it won’t be able to convey your message. It’s pretty straightforward but in the pursuit of designing the sharpest logo or trying to pack in all the information they want to convey, some businesses lose sight of some of the simpler, but ultimately crucial aspects of signs. Size and placement are both key to signs being visible, but sometimes that’s not enough. Sometimes, when you really want your sign to get noticed, you need to illuminate it.

Illuminated signs

If your business is in an area with a sea of signs, it will blend in with all the other signs. Illumination will help your signs stand out better. Illumination also helps outdoor signs to stand out it in poor weather conditions. During nighttime, on rainy days, or in heavy fog, a non-illuminated sign can be difficult to see. Illuminated signs, however, stand out excellently in such conditions. During those dark January days in Toronto, you’ll be glad you invested in an illuminated sign when the sun sets around 4:30 PM and/or when it’s snowing, as your sign will be easily visible. Indoors, illuminated signs can stand out against a lot of other visual stimuli. If you really want to get your sign noticed, you should illuminate it and one of the most popular form of illuminated sign is the backlit sign.

Backlit signs

Backlit signs as the name implies has the illumination from a light source behind the sign or graphic. Backlit signs can be installed either indoors or outdoors. The lightbox houses the light source from behind the printed graphic. For example, if you have a sign that reads, “The Best Poutine in Toronto” these letters would each be illuminated by the backlight and the rest of the sign would remain dark, allowing the letters to really pop. With regards to the illumination itself, you have a few options. The three most popular types of light sources are fluorescent, LED, and edge-lit LED. The best type of lightbox for you depends on where you’re using your backlit sign, how long you want it to last, what kind of “glow” you want the light to have.

Other benefits of backlit signs

If you run a small business in or near Toronto, ON, then you probably know that profit margins can be razor thin at times. Backlit signs cost more than some other, non-illuminated signs, so are they worth the investment? The answer is usually yes. Backlit signs generate many more impressions than do non-illuminated signs, so if you’re really trying to promote your brand or business, backlit signs can help a lot. And if you choose the right Greater Toronto Area design studio to make you a sturdy, durable, and impactful backlit sign, you will reap the rewards of it over time.

Materials for backlit signs

To get all the benefits of a backlit sign, which materials should you use? There is no one right answer to this for everybody. It depends on where you want to place your backlit sign and what exactly you want to convey with it. You have several options when it comes to backlit paper, printable film, inkjet backlit film, and vinyl or fabric bases.

Backlit signs in Toronto, ON

The Sign & Graphics Manufaktur can answer all your questions about backlit signs. To request a quote or to find out more information on backlit signs, please contact us through our website or by calling us at 905-670-0797.

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