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4 Ways In Which Outdoor Signs Are Most Effective

4 Ways In Which Outdoor Signs Are Most Effective

Advertising is one of the most important aspects of any business. Irrespective of whether your business is local and small, or has its presence across the country, your sign needs to have some sort of customization to grab the attention of potential customers. Outdoor or exterior signs are extremely effective in creating recall value for your brands.

Here are 5 simple ways in which exterior signs can help your business grow.

Cost-Effective Marketing

It is a well-established fact that signs are far more cost-effective than other traditional forms of advertising such as television, magazine, radio, hoardings. With outdoor signs, that are placed in the right places, you get the same amount of exposure at a far lesser cost. With both print and digital advertising, relaunching your marketing message can be recurring expense. But for a one-time-only cost, outdoor signs offer limitless possibilities for quick and easy message changes.

Better Shot At Increasing Profitability

According to a study conducted by the University of San Diego, “the addition of even one on-premise sign resulted in an increase in annual sales of 4.75%. The most likely reason for this is an increase in unplanned stops by potential customers. Another survey by The Institute of Transportation Engineers (ITE) suggests that these stops account for 20% to 45% of traffic for many businesses. Outdoor signs that display sales and promotional offers and has dynamic messaging often gives consumers that slight push to spend on impulse which can add to your eventual profit.

Creating Brand Awareness

Outdoor signs are guaranteed to grab the attention of passers-by. Thousands of motorists probably pass your business every few months, it’s likely that number is even higher. Are they familiar with your company? Do they know about your products or services? Brand an outdoor identification sign with your logo and name, and consumers will quickly notice and remember your business. The more exposure your brand has, the better customers will be able to recall your unique offerings, and they’ll know exactly where to go when the need for your products or services arise.

A Versatile, Easy-to-Transport Signage Solution

Setting up a booth at a local festival or fair? Easily transport sidewalk signs to any indoor or outdoor event, and draw more prospects to your exhibit. Want to test the impact of your sign’s location? Dual-sided flashing arrow signs garner the attention of inbound and outbound traffic, plus their lightweight construction allows for effortless portability. Position your signage in a way that takes full advantage of your sign’s double-faced design, in a location free from obstruction and clearly visible to drivers. Tailoring outdoor signs to meet your business’ needs is easy with the Sign & Graphics Manufaktur.

At The Sign & Graphics Manufaktur, we take special care to customize your sign according to your business needs. Give us a call to book a consultation. We would love to help you with all your sign needs.

Also Read: Four Things to Consider About Outdoor Signs


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