Different Uses for Wall Murals
When you hear the words “wall mural” what do you think of? Is it a painting done by children on the wall of a community centre? Is it graffiti on a wall? Or maybe a work of Diego Rivera? Most people don’t immediately think of wall murals for advertising, but in fact wall murals can be a great way to promote a product, service, or brand, either directly or indirectly. It’s all about how you use a wall mural.
Non-Commercial Uses of Wall Murals
Let’s start with non-commercial uses of wall murals. Sometimes it’s fun just to have a wall mural. You don’t have to be promoting something for financial gain. Wall murals can be great to foster a sense of community or to help create an atmosphere of fun and excitement. If you work at a community centre, a school, a church, or a sports and recreational centre, you should consider installing a well-made, professional wall mural. It just makes the environment inviting and more aesthetically pleasing.
Direct Advertising with Wall Murals
You don’t see many wall murals with a direct advertising of specific products especially if they have a short lifespan because wall murals are permanent or semi-permanent and you don’t want to use them to promote a product that might not be around in five or ten years. However, you can advertise a business using a wall mural. For example if you have a microbrewery and you have the jurisdiction to install a wall mural you could install a wall mural that draws attention to your business. Another example would be an activity centre like rock climbing, mini golf or a children’s play place. In these businesses a wall mural on the external wall of the business will attract a lot of potential customers.
Wall Murals as Identifiers
One of the best things you can do to make your business physically stand out is to have a wall mural on the front or side of your building. It acts as an identifier of your building. People will remember your business as, “The place with the great mural”. It also helps to catch the eye of passers-by who were not originally intending to visit your business and build curiosity about your business.
Wall Murals to Set an Atmosphere
Wall murals are often colourful and vibrant. As such, they can appeal to children. This makes wall murals especially useful for businesses that cater to children. The office of a pediatrician, a child psychologist, or even a dentist, who has a large child clientele, is a great place for a wall mural. The mural can act to entertain and hold the attention of children who have to wait or to calm them down if they’re nervous in an unfamiliar setting.
Wall murals can also be used in home design. It can set the tone for a basement or a child’s room. If you are a designer looking for unique ways to create a specific atmosphere for your client, a wall mural can provide that for you.
Other spaces that can have a wall mural to enhance the atmosphere are spas and beauty clinics. Having a serene surrounding in a spa can improve the experience for your clients as it will make your space more relaxing and inviting.
We have only scratched the surface for all the possible uses of wall murals. To learn more about what a wall mural can do for your business, community centre, gym, or other space, please contact the Sign & Graphics Manufaktur Inc. to arrange for a free consultation. We can help you choose the right mural and wall graphics for your business.Back