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Signage 101 – Why New Businesses Need Signs?

Signage 101 – Why New Businesses Need Signs

In spite of the world going online, there are few traditional marketing tools that simply refuse to become obsolete. The usage of signage, particularly for new businesses, is one such tool. Business signs have withstood the test of time and continue to remain relevant, and integral to overall marketing strategies for businesses, big and small.

For new business owners, it is extremely important to create a business sign that not only speaks about their product and/or service but has a high recall value as well. So, here’s a lowdown on how can your sign help your new business prosper.

Getting the Right kind of Attention

If you are opening a new business, the first thing you’d need to ensure is visibility. So, a business sign placed at a spot where your potential customers can see it, is a great start. For instance, a crowded shopping area, high traffic areas are more likely to give you visibility.

Brand Identity

If you are opening an outlet for an already established brand, then you need not worry about brand identity and/or reinforcement. However, a new business with no established identity, signage is extremely important. A great logo, a witty tagline, relevant contact details, and information; a business sign is all of this rolled into one. At The Sign & Graphics Manufaktur, we can help you with the entire creative and installation process of developing a sign to establish your brand identity.

Promotional Purposes

What often sets the tone for a new business are promotional offers. And what better way to let it be known around Toronto, than signs. You can easily convert the most noteworthy pieces of information that your audience needs to see with signs. You can also use it to highlight the facets of your business that will attract customers the most.


If you are a small business with limited funds for marketing, business signs can be a cost-effective way to advertise and market. According to the SBA website, the cost-per-thousand, a common method used to measure the cost of reaching a thousand potential customers, is much lower for signage than other types of advertising, such as radio, television and newspapers, and long-term online campaigns.

Additional Reach

Signs can also be effective for off-premises use. Strategically placed billboards can convey a concise message to passing motorists. For example, placing magnetic signs on the side of your vehicle serve as a form of mobile advertising reaching a large number of potential customers. If budget permits, you can even ask other motorists to carry magnetic signs that can help in increasing visibility for your business.

At the Sign & Graphics Manufaktur, we not only help you with building signs for your business but help you with the entire creative and installation process as well. Our experts can tell you what types of signs – interior, exterior, vehicle wraps, etc.  – can help you with establishing your brand and sustain your market presence. Explore our gallery and product pages to learn more about the wide range of signs that we work on. We would love to make your new business the talk of the town!

Also Read:  How Signs Can Help You Grow Your Business


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