7 Different Types of Custom Outdoor Signage
Outdoor signage is one of the most underrated forms of business marketing. Just by having a sign outside your front door, you can attract attention from people passing by and leave a lasting impression on them. Many will even choose to visit your office or storefront based on your exterior signs alone.
Today, we’ll talk about what types of exterior signage are available and why you should invest in an outdoor sign for your Toronto business.
7 Types of Outdoor Signs that Can Benefit Your Business
Storefront signs tell the world that your shop is open for business and give people a little taste of what to expect when they come inside. They are one of the first things people see when interacting with your company and are a must for any brick-and-mortar location.
Yard and street signs are like freestanding storefront signs that sit outside your shop. They help get your business noticed when your entrance is not close enough to the road or street to be easily seen otherwise. Yard signs are also an easy and inexpensive way to advertise a home business.
Vehicle graphics are large vinyl adhesives that can be applied to the outside of a car or van to turn that vehicle into a moving advertisement. These signs can range from modest displays that include nothing but the company name and logo to sprawling designs that cover the entire vehicle in bright, splashy graphics.
Banners are small outdoor signs typically made from vinyl or fabric and printed with the company’s name, logo, slogan, or any other advertising message. These signs are easy to transport, so they are great for advertising your business when you’re away from your location. They can also be reused for many years, making them an even better investment.
3D exterior signs allow your business to literally ‘stand out’ from its surroundings. They make a big impression and help a business look extremely professional and competent. However, they also give a very formal impression that may not be right for all companies.
Digital signs are exactly what they sound like – digital designs displayed on a screen. These signs can be extremely dynamic because they aren’t restricted by what can be done in a physical space. Businesses can use them to entertain and inform their audience with scrolling text, animations, and even simple interactive games. However, they require a large up-front investment and don’t always hold up well in rainy or snowy weather, making them better suited for indoors.
Fabric signage has been digitally printed with a business name, logo, or promotional message. This type of sign is inexpensive and can be used similarly to a banner, promoting limited-time events or new and exciting products.
Benefits of Outdoor Business Signs
Why should you have any of the sign types listed above made for your business?
They’re the Best Form of Local Advertising
Outdoor business signs are a permanent fixture in their local communities, which means they get plenty of exposure. Most of the average company’s customer base is located within a few kilometres of its storefront. These people might pass by the same signs 50 to 60 times in a typical month just by going about their daily lives. Your outdoor signage will keep your business at the front of their mind, making it an obvious choice whenever they need the kinds of goods and services you offer.
They Offer a Superior Level of Professionalism
Think about it: when was the last time you visited a brick-and-mortar business that didn’t have an outdoor sign? For most of us, the answer is probably never. Not only would you have a hard time finding such a business without a sign to guide you, but you would also probably question whether the business was legitimate. Investing in an outdoor sign tells your potential customers you are serious about your business and can provide them with the quality goods or services they’re looking for.
They Help You Attract and Retain Customers
Outdoor signs are nearly impossible to miss, so they’re sure to be seen by at least a few people who are interested in the types of products or services you sell. This type of 24/7 advertising is beneficial for small businesses trying to build up a solid customer base. Once you’ve managed to gain a little neighbourhood recognition, it’s usually easy to keep that momentum going and solidify your footing in the local market.
They Represent Your Brand and Business
Outdoor signs are more than a way to identify your location – they’re a way to assert your company’s presence in your local entrepreneurial community. Show your would-be customers what your business is all about with a sign that tells them who you are, what you do, and why it matters. The more effectively your sign communicates these ideas, the stronger the impression it will leave in people’s minds.
They Drive Sales and Interest
Want to promote your new sale or new customer discount? Put up an outdoor sign to let your community know about it. Outdoor signs tell everyone who passes by what your business has to offer, even if you were not a location they had thought of visiting before. If any of those people were ever interested in checking out your storefront, the promotion might finally get them to pay you a visit.
Get Your Ideal Outdoor Signage with The Sign & Graphics Manufaktur
Any business can use outdoor signs in Toronto to attract more customers, increase brand recognition, and ultimately become a landmark in their community. If you want to see what a quality exterior sign can do for your business, The Sign & Graphics Manufaktur can help you find the right sign for you. Exterior signage is one of our specialties, including all the different types listed above. Call us today at 905-670-0797 or use our online form to request a quote for the perfect outdoor sign for your business.
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