10 Tips to Get an Attractive Vehicle Wrap
Vehicle wraps are a great advertising solution that turns any car into a 24/7 mobile billboard. These massive vinyl stickers wrap around your car, allowing you to place text and graphics wherever you want on the vehicle.
Vehicles wraps are an extremely cost-effective way to get your brand noticed. Designing them effectively can be a little tricky, though, especially in the context of the chaotic city environment. Our top 10 tips covering content and design considerations will help you settle on the perfect design for your vehicle wraps in Toronto.
5 Important Things to Include on Your Vehicle Wrap
1. Your Company Name and Logo
A vehicle wrap is a lot like a moving resume: you need it to tell people who you are and get their attention. Place your company name and logo in a prominent spot on your vehicle, such as its hood, side, or back. You want everyone you pass to be able to know exactly which business your car is representing, especially if you want to use vehicle wraps as company fleet graphics.
2. Your Products or Services
In addition to your name and logo, you will also want to show viewers what your business sells or does. Sometimes your company name will make this obvious, but not always. Think of many of the top brands of our time – if you didn’t already know who Apple and Amazon were, would you be able to guess from their name or logo alone? If this is the same for you, try adding a short subtitle or slogan under your logo or company name to make this information clearer.
3. Your Unique Selling Points
You’ve identified yourself and what you do – now it’s time to tell people why they should care. There are likely many similar businesses in your local area, so why should they choose you over your competition?
Maybe your company has won several awards, or you have impressive professional credentials. This could be a piano teacher who once played for a prestigious conservatory or a general contractor with dedicated engineers in their staff. Perhaps you’ve recently passed an important milestone in your company’s history, like your 25th anniversary. Whatever sets you apart from the other businesses around you, highlight it on your vehicle wrap. Your potential customers will want to know about it.
4. Your Contact Details
Your name and logo are enough to spread brand awareness, but if you want to take your vehicle wrap marketing one step further, you need to tell people how to get in touch with you. You can add your phone number, website address, or a QR code to your vehicle wraps to help people engage with your brand. Remember that people will likely encounter your vehicle far away from your physical location, so it makes sense to leave off your street address.
If you have room, it’s a good idea to include a brief call to action with those details – think of phrases like “call now” or “visit us.” This tells your audience what you want them to do. which makes them more likely to do it.
5. Social Media Icons
Our online lives are just important to many of us as our real-world lives, so it’s helpful to show that your company has an online presence as well. Including a few social media icons on your vehicle wrap shows that your company understands this fundamental aspect of modern life. This tech-savvy credibility goes a long way with consumers, especially young ones.
5 Tips for Effective Vehicle Wrap Design
1. Keep Readability in Mind
Flashy graphics won’t matter if the text on your vehicle wrap is too hard to read. Use bold fonts with thick lettering that can be read from any distance and don’t blur when you’re in motion. Keep your message short and to the point – people won’t necessarily have much time to read it before you drive by. It’s also a good idea to put your text in the most prominent place on your vehicle, like the front door area of a sedan or the back half of a van.
2. Use Bold Colours
You want your vehicle graphic to stand out from the other cars around it, so don’t hold back on the colours. Sunny yellows, invigorating oranges, energizing greens, and captivating blues create a stronger visual impression than simple black and white graphics. This doesn’t mean you should turn your vehicle into a moving rainbow. It’s important to exercise restraint in this area. Choose one or two impactful colours and make them the focus of your design.
3. Think in 3D
It may be easy to forget this while working on a design on a flat computer screen, but vehicle wraps are not meant to be viewed in 2D. In practice, they will be applied to the outside surface of a very large object with lots of odd angles, sharp divisions, and unexpected round areas.
Avoid placing design elements in areas that don’t make sense. For example, your company logo should not appear in the exact center of the side of your car. It will cross paths with both of your door seams and look strange and out of place.
4. Remember Your Branding
What colours and fonts do you usually use on your website or your marketing materials? You also want to make sure you highlight what makes your business different from all the others in your niche. Whether that’s your long history as a company, your high product quality, or just your friendly approach, reference that aspect of your business in your design. If someone can glance at your vehicle wrap and immediately understand what your business is about, you know you’ve done it right.
5. Work with a Reputable Sign Company
The best vehicle wrap design in the world won’t provide effective marketing for you if it is printed and installed by a sub-par sign company. You need a crisply printed wrap that will stick to your car without bubbles, bumps, or crooked areas and that will stay stuck to your car for as long as you want it there.
To make sure you get the quality product you’re looking for, choose a reputable sign company to create your vehicle wraps. The company should have a portfolio of relevant, high-quality work ready to show you upon request, as well as plenty of testimonials from happy clients.
Get Quality Custom Vehicle Wraps in Toronto
It’s time to recognize plain, unmarked company vehicles for what they really are: lost marketing opportunities. A vehicle wrap can give your car a whole new purpose, and the longer you wait to get one, the more money you’re leaving on the table. The Sign & Graphics Manufaktur is a trusted provider of car wraps in Toronto, producing vinyl graphics for all vehicles, including trucks and trailers. Contact us today at 905-670-0797 to talk over your vehicle wrap needs or request a quote to see how easily they can fit into your company’s budget.