What Is the Most Cost-Effective Form of Advertising in Toronto?
Advertising is not cheap, especially in a big market like Toronto. If you run a small business, or even a large business, you need to make every dollar you spend on advertising count. But that can be very difficult to do. Television and radio commercials can be very expensive and you need to do a lot of research to make sure that your ads will reach your target audience. Digital Billboards can reach many customers, but are also costly.
Every business should have a multi-faceted advertising and marketing campaign. However, if you don’t have the budget for a comprehensive campaign, there is one mode of advertisement that can still work for you. Whether you run a business that employees hundreds and has a fleet of vehicles or if your business consists of, well, just you, there is one form of advertising that is incredibly cost-effective: car wraps.
A car wrap might just be the most cost-effective form of advertising for your Greater Toronto Area business. All other forms of advertising involve recurring costs. You have to pay to rent the billboard; you have to pay more to run more radio and television ads. For a car wrap, you only pay once for creating and installing the wrap and then that’s all you have to pay for as long as the wrap lasts or as long as you have that vehicle.
With a car wrap, you can’t target a specific audience, but everybody will see your car wrap. Whether you commute to Toronto from Mississauga, Ajax, or York Region, or if you’re stuck in downtown traffic, or if you’re zipping along anywhere else in the GTA, everybody you pass by becomes a potential customer for your business. And when you drive from where you live to where you work, most people who see your car wrap will be within your working range.
Car Wraps For Businesses Big and Small
Car wraps are especially popular for tradespeople. Painters, plumbers, electricians, landscapers, carpenters, and anybody else who drives to different homes and work sites for jobs can really benefit from a car wrap. The same is true for home cleaning and maid services, private tutors, dog walkers and pet care providers. If your business consists of only you and your vehicle, you can brand your vehicle and turn all that time that would otherwise be wasted commuting into advertising time.
If your business is big, you can also benefit from a car wrap. If your business involves a fleet of vehicles, then you really should brand them. When branding a fleet of vehicles, remember to brand them uniformly. Not only does that turn all the vehicles in your fleet into mobile billboards, it also makes your business look more professional and gives you credibility.
Get in Touch
If you would like to learn more about car wraps or if you would like to begin the process of creating and installing car wraps for the vehicle or vehicles in your Toronto-area business, please contact The Sign & Graphics Manufaktur Inc.Back