8 Tips to Design Reception or Lobby Signs
Office reception signage is one of the most important elements of any commercial building. This sign is one of the first things your customers will see, so it needs to make a good first impression! A thoughtful design process will help you come up with the best look for your sign. From location to materials, here are eight things to consider when deciding what your office sign should look like.
8 Things to Consider When Designing Office Signs
Consider Which Elements You Should Include
For obvious reasons, your office lobby signs must contain your company’s name. However, there are other design features you might choose to include depending on your needs. Branding elements like your logo, your motto, or your company mascot are popular choices for office signs, just not all at once!
Think about which of these things will make the biggest impact, and design your sign around that element. In some cases, you might be able to get away with putting two of those elements on the sign, but no more. You want to keep your design relatively simple while still conveying the essence of your brand.
Choose the Location
The intended location of your new sign should influence its design. It can’t be too big or too small to fit properly in the space where it will be installed. Measure that area in advance to get a better idea of how big to make your sign.
You also need to make sure the sign doesn’t take up too much space. For example, 3D office signs that stick out from the wall may not be the best choice in narrow hallway environments.
Remember the Basics of Interior Design
Following some basic interior design principles when designing your sign can make the final product look much more at home inside your office space.
First, consider design principles like line and form. These elements help convey direction, which is critically important in a lobby sign. Try not to use too many lines or other flourishes that might accidentally point viewers away from your lobby. Your sign should welcome your visitors to your office, not direct them away from it.
The sign also shouldn’t clash with or overwhelm other elements in the room. Think about the atmosphere of the space – is it calm and soothing, rowdy and fun, sleek and sophisticated, or something else entirely? Whatever type of environment you’re working with, design your sign to suit that aesthetic.
Finally, think about the sign as a piece of furniture in the room. What kind of presence does it have? Signs that are made from heavier materials signal that you’re in a serious and luxurious space, while signs that are light and unobtrusive make the room feel lighter too. Choose the type of sign that will complement your room design instead of disrupting it.
Consider Branding and Material
Lobby and office signs can be made from many different materials, and each material tells a different story. You should choose your sign materials based on branding considerations as well as your durability needs.
Brands that use distinctive colours in their marketing will probably want to choose plastic signs. Plastic can recreate specific colours much more faithfully than other materials. Industrial buildings, engineering firms, and other businesses that want to project a strong professional image can make a bold statement with a metal sign. Glass signs are excellent for creating an air of refinement and exclusivity. Wood signs are best for old-fashioned, down-to-earth companies.
Understand How Your Sign Will Light Up
If your sign features an illumination component, think about what that effect will look like when the sign is installed. Do you want it to be lit from the front, the back, or both? Should the whole sign light up, or just certain parts of it? Is lighting even a good choice for the type of sign you want to create?
Lighting elements are extremely visible and can completely change the look of a sign, so choose yours with care. If you aren’t sure about your decision, get help from an expert. Having to replace your sign because you hate the way the illumination looks is a costly mistake that can easily be avoided.
Ideally, your lobby sign should be more than just a recreation of your company logo on the wall. Aim to enhance the basic elements of your logo and brand. How can you add depth to your company’s message or make your branding elements more interesting?
Consider adding new elements like a quote or slogan that doesn’t appear on most of your marketing materials. You want your office to feel special and like a true home base for your brand.
A good lobby sign should make an unforgettable statement about who you are and what you stand for as a company. This gives you a lot of creative freedom, so use it! Take basic elements like your logo and company font and use them as starting points for your sign design. Work with these elements and see what you can come up with.
Try to think of at least four or five different concept ideas before settling on one for your order. Remember, the final sign will probably be on your walls for years after its installation. You’ll want to make sure it will still be impressive and relevant after all that time.
Get Professional Advice and Service
Lobby signs are a direct reflection of your company. They cannot look unattractive, sloppy, or difficult to read. Working with a professional sign company is a must.
Choose a sign provider with many years of experience in creating office signs. This will allow them to guide you through the sign creation process. They should also include sign installation as part of their service package.
Order High-Quality Custom Office Signs in Toronto
When it comes to your office signs, don’t trust anyone but the best. Sign & Graphics Manufaktur can help you create a stunning lobby sign that is carefully tailored to meet your branding requirements. We design, manufacture, and install custom wall signs of all kinds, including office and lobby signage. Contact us at 905-670-0797 or fill out our online form to get a quote for your new lobby sign today.
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