Wayfinding Signage – Directional Signs Design
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Wayfinding signage can be broadly categorised into identification, directional, informational, and regulatory signs.
The most common among these are the directional signs. This subset of wayfinding signage can be seen across airports, within markets with lots of business units and also in parking garages across the city. If your business needs a directional sign, then it’s best to plan it out during the initial phase as they are often left out to be dealt with later. Wayfinding signage design is simple but needs prior planning. One of the reasons for this is that they are spread out across an area and are not placed at a point. Directional signs often are a precursor to identification signs, which leads a person to his desired location. An information sign can then guide him/her to the exact destination.
Wayfinding signage design has a very basic principle: Guiding people to their desired destination and impart a handful of information. Therefore, placement is of utmost importance. Equally important is what kind of signs you are using to guide people. While traditional wayfinding signs are found at junctions, and on walls as stickers, floor graphics, too, can be used smartly as wayfinding signs.
Types of Directional Signs
There are several types of wayfinding signs available, including directional and arrow signs. At The Sign & Graphics Manufaktur, we have a wide variety of directional signs for offices and businesses to help guide customers and staff around the premises or to important areas.
Indoor Directional Signs
Indoor directional signs guide people to points of interest or key areas such as:
- Entry and exit points
- Departments
- Restrooms
- Lounges
- Cafeterias
- Room, office, or hall spaces
- Wheelchair accessibility
They are used in both public and private settings and are available in any size, scale, colour scheme, and level of detail, depending on your needs. Some common types of indoor directional signs include banners, floor decals, elevator wraps, wall murals and temporary signs.
Outdoor Directional Signs
These signs act in the same way as indoor directional signs. They indicate where key locations are outside the building, including:
- Entrances and exits
- Parking lot locations and hours
- Transportation terminals or stops
- Sales advertisements
- Trails and paths
- Store and office hours
- New storefront openings
Some great ways to utilize outdoor directional signs at your business include mounted signs, floor decals, A-frame signs, flags, and window graphics.
Digital Wayfinders
They provide a sleek, modern re-imagination of traditional directional signs. They use screens rather than vinyl and glass to display directions and information such as:
- Meeting room schedules
- Maps for the building and its surroundings
- Building directories
- Information about events and conferences
- “You Are Here” maps
With additional imagery, logos, and preprogrammed messaging, digital way finders can attract even more attention and convey impactful brand messages.
Common Uses of Directional Signs
- Give Directions – Help people find your business, and then guide them while they’re inside.
- Navigate Buildings – List room names or numbers to make it easier for people to find what they need.
- Indicate Special Areas – Locate parking lots, waiting rooms, terminals, and more.
- Relay Information – Display parking hours, entry fees, bathroom locations, hours of operation, and other important bits of information.
- Welcome Customers – Greet your customers or clients and show them they are in the right place.
- Provide Reassurance – Improve the user experience by reassuring your customers that they are in the right place.
- Offer Guidance – Guiding your visitors through your business or venue lets them find their way easily and eliminates the need to ask a staff member where to go.
Contact us for Wayfinding signage in Toronto
The Sign & Graphics Manufaktur located in Toronto can help you design the right kind of wayfinding sign that best suits your needs. We can help you design and place the right signs. Give us a call today to schedule a free consultation.
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